INFLUENCES
TRENDS
SHOPPING
INFLUENCES
ROOTS OR EXOTICISM
New life attitudes
Return to the African continent
At the last MAISON&OBJECT (Paris) in September 2006,
the overall theme was « From Exoticism to Exotic-chic ». This theme
was explored through a hybrid nature that is savage yet extremely feminine and
modern. It explored the beauty of the desert and oasis, to create a sense of
Mineral Glamour.
In PROMOSTYL’s Summer 08 Influences trendbook, we explore a return to the
African continent. It is a spiritual journey that goes beyond style to become
a new attitude.
In the decorative market, this trend
is translated through products that reconcile man with nature. We find modernized
Berber tents for use on terraces or new versions of temporary retail spaces.
Everyday objects are simple and produced through fair trade. It is a blending
of traditional and modern design that pays homage to the austerity of nomadic
cultures.